Marketing design: PitchBook
The brief
PitchBook is a B2B SaaS company in Seattle, WA offering comprehensive data on VC, PE and M&A. As the first graphic designer and founding member of the marketing team, I was part of growing a company from one small, crafty office to 500+ employees in several cities and ultimately being acquired. As a cross-functional team, we created content and materials to guide prospects through the customer journey from awareness through consideration and beyond.
Objective:
Enable sales teams to confidently sell a rich, enterprise-level product through product marketing materials that address what we do and drive conversion.
